Opinion - Marketing strategy for big companies

14. Marketing strategy for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation

With globalization and rise of industries , the competition to be the best and on the top of the market has also increased . Companies use various methods and strategies to compete with each other. One of these measures is placing offers and discounts on their products. This essay will discuss the influence of this strategy on its reputation.

To begin with , discounts and offers placed on the products increase its sales . Many a times people buy products which are not required only because there is a discount on it. This helps the company to make the consumers aware of their product in the market. When a product is newly introduced in the market ,  a low price is quoted , so that the buyers give it a preference over the other known items . Once , the buyers are familiar with the product and the sales increase , the discounts are taken off. This is a very lucrative method used by the companies today.

Nevertheless , sometimes these strategies fail. Many times people doubt the quality of the products with offers . They think that the materials used to make those items are cheap and low quality and hence do not buy it although they are available at a very low cost than the other similar products. Furthermore , people buy these items only till the offers exist and once the actual price is quoted , they think it is highly priced and hence avoid buying it . Some consumers have a liking towards a particular company products and do not buy items from other companies . This results in loss to those industries which are selling their products with offers and discounts.

To conclude , although offers and discounts increase the sales of the products , companies should also think of its reputation. They should also develop other strategies to attract consumers.